How do search engines rank webpages?
All search engines index web page based on information. The more information you provide about your products and services the better your search engine placement will be.
Formatting Relevant Information
Spiders or robots gather information about web pages by reading the text content of the page
(html <body>) and the meta tags present in the <head > section of the html document. In order for a search engine to list your URL under a given keyword your URL must provide this
information. - EXAMPLE -
Links X
Search engines value links. Every link to your page is a "vote" for its quality. They are recommendations. A link to a page is an endorsement of that page, but endorsements have more value from well-respected and authoritative sources than from others. Search engines determine authority by examining the link popluarity of the site linked from. While it is more complicated than that, link to trades and, businesses that make sense. |
Relevancy X
Where relevant text is located on your page is important. We recommend using the classic "inverted pyramid" when designing your page. Put the most important (relevant) text first, then the next most important, then the next and so on. Most "spiders" will only "read" about 1/3 of the info on your page, so the closer to the top you place your relevant information the more likely it is to be "read" by a "spider". The Meta Tags in your HTML code are located between the <head> tags. This is optimally placed to be read 1st by "spiders" |
Frequency X
It is recommended that you use a key word no more than 3 times in each Meta Tag. It is also recommended that you integrate the keywords in your Meta Tags into the content/HTML <body> of your page.
-include relevant text captions around .jpg's and gif's -Save .jpg's and .gif's as relevant key terms
-do not hide keywords in the background color of your site -do not hide keywords in small text in background .jpg's or .gif's |
Location X
Search engine programs known as "spiders" compare the Meta Title, Keyword, and Description tags, located in the <head> of your HTML code to the content, HTML <body>, of your page. These programs only read the source code of your site, they don't "see" the page, they "read" the code.
Basically if you have a keyword in your meta keywords tag there should be a relevant text match in the HTML <body> of your page. If you are selling cars on your site you don't use "furniture" as a keyword. |
Example X
“Keyword 1” is used as a search term at a search engine.
In order for a URL to come up in the search the URL must have “keyword 1” in the meta information (<head>) and in the content of the page (html <body>)
Search engines use the information in the content of the page to determine keyword ratios and place keywords accordingly. Search engines use the following analogy to determine keyword ratios:
Keyword: Meta information (<head>): content (html <body>) |
Search engines are all different, but the variables used in determining placement are the same: Relevancy + Frequency + Location + Links/Traffic = Placement
To learn more about Search Engines, Directories and Link Exchanges, fill out the form below and one of our representatives will contact you. |
